Advertising & Gender Equality
Katrina Dodd is a senior strategist at the London office of Contagious, a consultancy dedicated to helping brands and advertising agencies around the world understand and adapt to shifts in marketing, consumer culture and technology. A founding member of the Contagious Insider consultancy team, she works with brands including LVMH, BBC Worldwide, Sony Music, and Nike. Katrina has a long a history of writing about what happens when creativity and commerce collide, a house full of Vogue magazines, and a lingering fascination for music videos. In this rallying cry for gender revolutions in advertising, Dodd namechecks Barbie’s new feminist message, Sport England’s celebration of jiggly-fleshed fitness, Secret’s transgender statement, and CoverGirl’s new make-up-obsessed teen male ambassador.